Facilitation of plans, proposals, projects and programmes in implementing national policies to create an excellent media culture in Sri Lanka, directing and organizing such activities creatively and innovatively while maintaining close contact with local and foreign state and private institutions.

1. Introducing and preparing Action Plans and the Key Performance Indicators (KPI) of the Mass Media Division and its affiliated institutions, implementing and reviewing the progress 

2. Formulation, implementation of the Annual Action Plan of the Ministry and submission of its progress to the Parliament

3. Providing guidance for the preparation of development plans of the institutions affiliated to the Ministry, monitoring and submission of quarterly progress and progress review of such activities

4. Implementation of the responsibilities entrusted to the Ministry in relation to the Right to Information Act and progress review

5. Organization and conducting the Presidential Media Awards

6. Construction of the Pandith Amaradeva Sangeetha Asapuwa

7.  Implementation of the Official Languages Policy within the Ministry 

8. Monitoring of the administrative activities of the Ranmihithenna National Tele Cinema Park, planning and implementation of development activities 

9. Entering in to Memoranda of Understanding with foreign countries and the maintenance of the coordination required 

10. Registration of newscasting websites 

11. Issuance of visa recommendations for foreign journalists 

12. Issuance of radio and television broadcasting licenses 

13. Regularizing the procedure of issuing radio and television broadcasting licenses 

14. Coordination of activities related to professional development and welfare of journalists and tele-cinema artistes

15. Timely update and amendment of Laws, Rules, Regulations and Acts of state media institutions coming under the purview of Mass Media 

16. Contributing to implement programmes in collaboration with the Presidential Task Force

    - Dengue Prevention Programme
    - Drug Prevention Programme
    - CKDU Prevention Programme
    - Child Protection Programme
    - Programme on Nutrition

     

17. Activities related to Gender Based Violence in Sri Lanka

18. Implementation of programmes related to the Action Plan on Human Rights